Edtech Startup

Online Small Business Case Study 3 | 17 लाख का नुकसान | Edtech Startup

If I ask you a question do you need money for running a business…

Most people will answer “Yes”.

But let me tell you only money is not the solution…

In the below video, I explained how one Edtech startup got failed while having a good amount of investment.

I categorize the steps of the startup into 3 parts:

  • What they’re trying to do?
  • What they’ve done?
  • Why did they got failed?

Might be now you’re thinking that they’ve made some mistakes,

Yes, you’re right “absolutely”,

We all make mistakes while doing new things but learning from them is the hack.

But believe me, many of us also make the same mistakes & we put credit on others for our failure. 

So, watch this video & comment in the below section on what learning you got from these mistakes…

What will your suggestion for these kinds of mistakes?

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Business Marketing Plan | 3 Work Models | Let’s Go Digital:  https://youtu.be/josNUzEGet4

Small Business Marketing | Real Life Experience | Let’s Go Digital:

https://youtu.be/7YogljOmnk4

Online Small Business

Online Small Business Case Study | During Trip | Mussoorie

If you’re doing any startup or small business & not getting the way to get new customers,

Then read this blog till the end,

Because it’s a case study when I was traveling from Noida To Dehradoon for Business Meeting.
In between got a call from an unknown number…

One person called me and asked is this Catnyx Digital Media?

I replied: “Yes”.

Client revert: Sir Please let me know what is the charges for website development?

I replied: What is your issue website or growth?

Client revert: Don’t know but I’m getting results…

Then this conversation goes on till 55 Minutes

At that time, I understand all the issues & challenges that person facing.

Actually, I told him we don’t build a website that’s gone to be dead with no traffic.

We help you with a proven strategic plan that helps you to get a business not only the website that you’re looking for…

And let me tell you,

When I got free, I tried to share that experience with you so that you can handle your business issues easily.

For that reason, I shoot this video to make you understand some major issues while doing business.

Let me know in the comment section what type of issues you’re facing?

Watch the full video below

Your Business Needs Visibility

It’s Important To Visible On SERP (Search Engine Result Page)

Are you a content writer?

Who always writes meaningful…

Are you a business owner with better services & products than other competitors?

Are you a video creator who daily shoots new ideas with a lot of efforts?

But you’re facing the issue of not getting the right audience to read your content, to take your product or service, or to watch your videos…

So, let me tell you the issue.

“You’re Not Visible”

Trust me! That’s really important.

Your competitors are visible they have low-quality content, services, products, etc…

But they are getting traffic.

Now let me tell you why?

Because “They are optimized w.r.t. Search Engine ” 

Optimization means you’ve to tell the Search Engine about your product, services, content, etc…

No matter how much good quality content you’ve written, 

No matter how much value you’re trying to give your customers.

But sorry If you’ll not give your time to tell that to search engine also,
Then Search Engines will not understand your content, product, or services.

Search Engines will always have doubts to rank your content, 

It may rank also, 

On the basis of likes, comments, views, etc

But only this much is not enough for optimization.

You need more than that.

Let me show you one example

serp results

This is the Youtube video I posted yesterday,

And trust me,

The time I took to shoot this video & edit it.

The more time I take to optimize it.

And the result is in front of you.

That much important to have optimization.

If you are not visible to your audience then you’re losing opportunities on the daily basis.

Just comment below what actual issue you’re facing?

Thanks 

9 Powerful Branding Secret (2)

9 Branding Powerful Checklist

Today I’m going to give you one task “Kindly Audit Your Business Today”.
If you think that all is going fine and you don’t need to check anything then let me tell you… You’ve left something behind.

Yes, It’s a bitter truth.

That no one likes.

So this checklist has 9 points plus some questions that you need to answer yourself honestly. 

It’s an experience from mistakes that I learned after wasting a lot of money to correct myself.
And I don’t anyone to repeat the same mistake.

Download Checklist 

Now download it and write down all the answers that you’ve left behind.

 

Comment in the below section if you’ve any doubt in any section.

 

Small Business Marketing

Small Business Marketing | Real Life Experience | Let’s Go Digital

Small Business Marketing this term itself tells about the new venture with limited budgets.
And mostly if someone makes mistakes in the starting,
Then chances come where business failure comes.
But this can be a cover-up if you can learn from the mistakes of the other.


In this blog, I’ve shared my real business experience.
Failure of Business A.
And How Business B Uses Clever marketing Strategy to overcome the competition.


I’ve shared the full case study.

In which you’ll get learn about the mistakes that people ignore while doing business.

For that, I’ve shared a Youtube video link below.

But if you’re a business owner then please start to check your business either you’re also not making the same mistakes.

 

Clever Strategy = Smart Strategy.

 

Smart people are always in the process to develop something new or at least they’re aware of what’s going on in the market.

If you’ll not work according to the trends of marketing then maybe today you’re doing great but tomorrow smart people will take over you.

 

So, before starting your small business marketing, please mention your comments on what mistakes you’re doing & now what your plans to make them correct.

Thanks & Regards 
Umair Riaz

Increase Website Traffic

Increase Website Traffic | Proven Strategy | Content * SSEIA Strategy

Increase website traffic to the next level with a proven strategy 

Do you think making a website only can able to generates revenue?

Obviously,
The answer is “NO”.

Then what is the right strategy?

This is the question that most clients asked.

And our revert is quite simple “There are many ways to generate traffic but generating traffic with proven strategy is most important for not to waste money & traffic”.

That I’ve explained one of the strategies in the Youtube video.

In this video, you’re going to learn about SSEIA Strategy 

S= Search Engine Formula

S= Social Media Funnel 

E= Email

I = Influencer

A= Alliance

Increase website traffic

Always remember before starting generating traffic, make sure you’ll not waste the traffic that you generated through time, money & effort.

 

If you need any further assistance contact us:

Contact us by mail:  Help@catnyx.com

Website: www.catnyx.com

Google Ads Vs Facebook Ads

Google Ads Vs Facebook Ads? Which is better for you?

One of the most frequent questions that most people asked me about google ads & Facebook ads which one is best for their business?

They’ve many perceptions in their minds.  

Some of them asked how many views I’ll get if I’ll spend Rupee 500/- a day on google in comparison with Facebook?

Many clients want direct conversion.

And till now what I’ve concluded that many people think that Google ads are costly in comparison to Facebook ads.

Let me give you a brief answer to this confusion.

According to my experience, both are good in their place.

And today this will become more clear.

Now let me tell you how?

 

Facebook

First, we’ll talk about Facebook ads.

Before that, I have a question for you?

Why you’re using Facebook?

Many of you’ve many different reasons.

But the main reason is you’re using Facebook to get socially connect with your friends, relatives or getting entertainment.

But have you ever think why facebook giving you these all services at no cost means free?

What are its benefits?

See when you create your account on Facebook it’ll ask you about your age, gender, demographics, location, and much other information.

And this information helps Facebook to find out particular customers for its advertisers.

Actually, the main revenue generated from the advertisement.

And you’re are the audience.

Also, the audience size is limited on Facebook.

Means if you have targeted 25000 people interested in your services.

Then these are final for now.

They may increase after a month or in a year.

When you run ads on Facebook you’ll get an audience who might be interested in your product and services.

When you some offers or a new launch you can easily reach your target audience now it depends on your offers how much they’re attracting.

But the main issue, people come on Facebook to get entertainment.

And what you’re doing?

You’re trying to sell your product.

You can think like that,

If you’re going to a restaurant to get enjoy yourself with your friends, family to get some quality time.

And some salesmen with some products like pens, copy, comes to you for sale.

Maybe you’re interested to buy or you need that.

But at that time there is a low possibility that you’ll buy from that Salesman.

The same scenario you’ll see on Facebook.

You’ll get a good impression at a low cost.

People will see you. 

But most probably they’ll try to ignore you until you’ve something very worthful.

You can also get low CTR (Click Through Rate)

Due to the large audience size but the quality may be compromised.

Facebook ads are really good for starting for telling people about your products & services when people don’t know about you.

You can easily reach them by using Facebook ads.

Because it’s an outbound marketing that will refine your target customers from your target audience.

 

Google Ads

 

When you’ll talk about google one thing that people always keep in their mind.

“Google it.”

If you’re on google you’re genuine.

That’s a simple concept that almost having in their minds.

Its become a psychology of humans.

Here people are searching or looking for you.

And if you’re on the top then there is a higher chance that you’ll higher quality leads or business.

In google ads, you don’t have much information about your audience.

What you have?

You’ve Keywords.

You can target your audience on the basis of keywords they’re searching for.

And google give you a tool to find out keywords that your audience is searching in a month.

If we’ll talk about our example that we’ve discussed above.

Now the scenario is something different you’ve gone to a shop to purchase a pen & copy.

Now you have a clear idea that you’ll get a sales pitch from a salesman.

But you’ll listen to that with interest because you need it at this time.

And many chances that you’ll purchase it also.

So that the big difference between Google ads & Facebook ads.

Google ads are an inbound marketing part.

Because on google ads you’ll get quality leads.

Yes! 

The CTR (Click Through Rate) can be high.

But conversion is also high & quality.

People who have a misconception about google ads are costly but to be the true things are not like that.

If you have a higher CPC rate then you have higher conversion rates.

And you’ve to keep your focus on ROI (Return On Investment)

So, according to my experience both work well according to needs.

What you all need a strategy for your ads 

Until you don’t have a strategy.

Don’t waste your money by running ads.

You’ll need both in this journey of your business but what important are you’ve to find the right time to implement accordingly.

Now tell in the comment section what you’re planning to run Facebook ads or google ads?

Do you’ve any plans before campaigning?

Comment below 

Thanks

Umair Riaz

digital marketing golden rule

Golden Rule Of Digital Marketing

Maybe many of you’re thinking,

That I’ll tell you about some pillars of digital marketing,

I.e content, communication, community, etc.

Well, No!

What I’ll tell you about what I’ve experienced in this field of digital marketing.

Since I’ve done a lot of work for my clients & startups.

I’ll share What I feel. 

The golden rules for digital marketing. 

Okay, let me give you a quick answer.

This rule is for generating more & more sales.

Now if you’re thinking about Ads, SEO, etc

These can be the entry pass generating sales.

Okay! Let me ask you one question?

What do you think?

Which is an important part of the sales funnels?

Awareness?

Interest? 

Decision?

Different people may have different opinions.

I knew.

Some are thinking about awareness as an important part,

Or it may be interesting.

But let me tell you the truth!

Important is Decision!

Why?

Because in this stage your customer is nearly to convert.

Okay!

Let’s suppose that you’ve got a store.

It may be online or offline.

You’ve run a marketing campaign.

And for assumption approx 1000 people leads visiting your store in a day.

Now! In the worst scenario,

10 person is purchasing your product.

This means you’re getting a 1% conversion.

Cost per lead assumes that rupee 30/-

Total spend in marketing budget 30000/-

You’re spending about 30/- rupees for visiting one person in your store.

Now, What golden rule says?

If you’ll focus on the Decision part then this conversion of 1% can increase to 2%.

Suppose if you’ve acquired this.

Now, how many leads you want?

Only 500 leads.

Now the conversion is 2%.

The cost per lead is the same rupee 30/-

Total sales = 10 (same as above).

But, the marketing budget will be changed.

Doing some maths.

Multiplying 30*500 =  15,000/-

Totally half the budget that we’ve assumed above.

And think about what will happen when you’re able to increase it to 5%- 10%.

You’ll definitely hack the sales.

Now, the point is how to increase this conversion percentage.

Don’t worry! I’ll tell you,

There are many methods to increase the conversion ratio.

One of the important is email marketing,

But it also depends on some factors.

Means in India there are low opening rates of mails in comparison to the USA.

In our country, there is about a 90% opening rate of WhatsApp messages.

And only about 10% of mail opening rates.

So, what I preferred the most is Remarketing.

The most important & worthful for increasing conversion rates.

It may be through retargeting ads,

Tele calling, 

Text Message,

Whatever you like you can proceed with.

It gives the actual conversion.

Hope you got my point.

If you’ve any doubt comment below.

Thanks

Umair Riaz