SEO vs SEM, Which Is Better For You?

Do you want to rank your website to be at the top of google search results? 

Want to generate leads for your business that actually gives conversions?

Want long-term results?

If you’ve answered the above question with “Yes”.

Then surely SEO (Search Engine Optimization) will help you out.

Since it’s a difficult task to be ranked at the top because there is a lot of competition in the market.

But nothing is impossible you’ve to keep patience while you’re optimizing your website.

Let me show you my example to rank my agency website on top.


Search engine optimization is an organic practice to rank your content on the search engine.

And the main difference between SEO (Search Engine Optimization) & (SEM) Search Engine Marketing is that SEM is a paid listing on the search engines.

SEO (Search Engine Optimization)

First, we’ll talk about SEO

Some times ago or you can say before 10 years back,

Only some people know about SEO & at that time it was easy to rank your content on the internet.

Because at that time search engines were not so intelligent to recognize what is actually worthful.

But now the time has changed now everyone wants to rank the website and content on the top result of the search engine.

And it’s very difficult for search engines to find the accurate content to be ranked.

That’s the main reason google changes its algorithm 200 times a year for ranking content.

And that’s the main issue many marketers are always busy finding some tactics & tricks according to the Google algorithm.

Now if you’re thinking it’s very difficult to rank on google?

So the answer is “Yes”

But if you’re giving some valuable content or a genuine one then these algorithms of google will work positively for you.

See google wants to give the best experience to its users.

And if you’re providing some great value then algorithms will try to rank you at the top instead of your competitors.

But for that, you’ve to tell the search engine that you’re genuine.

Then how you’ll do that.

See SEO is basically divided into 3 categories

  • On-Page optimization 

In this process, we basically optimize our content with the help of keywords on our website that do many small tasks like keyword research, keyword optimization, and content creation.

  • Off-Page Optimization

This process includes all the work that has to be done on other websites like link building, local directories, listing. Many people try to do it to an extent that comes under spam & rank goes down. 


  • Technical SEO

Basically covered structuring of your website. Your website speed, Indexing, security, and Crawlability. These are some technical terms you don’t have to worry about. If you know it that’s really great either you’ll use these terms in coming blogs or content.


Basically, if you’ll work on SEO then you’ve a vision for long-term goals SEM is for the short term as soon as your ads stop your presence from google will also disappear.

And the basic similarity in both strategies, that both work for the branding of businesses.


SEM (Search Engine Marketing)

Here are some opportunities for new startups businesses or the ones whose content does not rank on google.

What will one do if SEO takes a lot of time to rank their content?

Do either business owners have to wait until Google ranks their websites on the top?

But always remember if you’re doing business then do it either you’ll get some opportunities or a lesson from what you’ve done.

So don’t be afraid if you’re not ranking in the top results

Till then I have a better solution for you. 

You can choose search engine marketing for your business.

I.e. basically google ads.

The platform, that can give you a presence on the top results on the Google search engine.

These results are also the same as the search organic results but have Ads extension included with search results.

What you’ve to do?

You’ve to find out keywords on which you want to show your ads to your audience.

And the other important part, your audience.

You’ve to define your audience’s interest, age, and the other user persona.

So that your ads can be delivered to your audience.

There is one good concept from google you’ll only get charged when someone clicks your ads means that you’ve to pay if someone clicks on your ads, 

And if someone clicks then there are chances that you can get new customer leads or conversions.

That’s the reason google ads are best because it comes under inbound marketing where customers search for you & if you’re having genuine services then customers can be easily convertible.

It’s also very important to make understand that your ads are optimized so well,

Because you’re not the only one who’s running campaigns already many competitors running their ads on google and generating great business in their field.

So there is a need to fully optimize your ads.

If you are thinking that if you’ll increase the amount of your campaign then it will work well.

The answer is “No”.

Yes, it can be one factor to improve the quality of your ads.

But there are several other factors to increase quality.

The simple formula to calculate Ads Rank = Quality Score * Bidding

Quality score depends on your landing page quality.

Bidding is the amount you’ll pay on a click.

Depending on these factors your ads will be visible on the search engine.

Let’s do some mathematics to understand more clearly.

Suppose that you have a product on your website average amount of INR 500/-

You ran a campaign with Max CPC (Cost Per Click) INR 1.00/- 

But you got to click at INR 0.5/- Per Click

Now you have a daily budget of amount INR 1000/- 

Then per day visitors to your website = 0.5*1000 =500 (Visitors Per Day)

Let’s suppose you got a conversion of 1% in the worst-case scenario.

Means you got converted 5 people a day.

ROI generated from Ads = 5 * 500= 2500/-

Total amount spend = INR 1000/-

Profit = INR 2500-1000/ = 1500/-

It’s the case when you’ve only 1% conversion rate, If it will increase a little bit in the next month for suppose 2% then only google ads will help you out.

This increment will depend on your services & product quality.

You’ll have to keep track & optimize your ads regularly.

It’s a simple example assumed with a small amount.

You can increase according to your expectations.


I hope this article has cleared your confusion between SEO & SEM.


I knew to achieve it all you’ll need time but don’t worry if you want to learn it then join our tribe or if you have a business and you want to take it to the next level with online marketing then contact our agency CATnyx Digital Media.

We’ll surely help you out.

If you liked this article, please leave a comment below and let me know what you think about it. Also share it with your friends who might find this useful.

Why SEO is necessary for your business

One cannot simply win and make it to the top of the google charts without shaking hands with SEO. People all around the world try to take their website at the top of the search engine rankings (like google, Bing, yahoo, etc.) with all of their efforts using SEO. SEO can be really helpful for every business out there. If we search anything on any search engine then we usually go to the first 3, 4 links only as we think that these are some credible websites to go for. In this blog, I will be sharing some important characteristics which help you to clear your thoughts about SEO.

SEO as we all know is the abbreviation used for search engine optimization. It is basically of three types;

White hat SEO– It is called white hat SEO as we move organically to rank up the website through On-Page and Off-Page techniques. On-page SEO consists of making your keyword optimization, page speed, content marketing, Image and video optimization with the implementation of great visuals. While on the other hand Off-page consist of a back supporting factor in the ranking of a website through Forums, blog commenting, bookmarking, infographic submission, directory building, and much more.

Black Hat SEO– This technique is usually taken into considerance when we want to rank up our website fastly. But it’s not a sprint it is a marathon and we have to move gradually. It is usually considered as an ill-method or illegal method to incorporate and I suggest you do not spam on websites. Otherwise, your website comes under spam in google rankings.

Grey Hat SEO– Grey hat= (White + Black) SEO. We usually incorporate this technology by going for the organic SEO with a mix of black hat SEO at regular intervals.

At catnyx media, we always try to provide great value to our clients, and for this, we do not want to take any chance to lower their rankings on google. We always follow white hat SEO techniques and to boost your rankings we prefer advertisement rather than going for ay shortcuts like grey hat SEO. For us, value creation is always the priority and we can always help our clients in achieving what is best for them. We have a team of skilled professionals who are always ready to serve you. All the research has been done before the implementation of any SEO techniques to your business and with your involvement, all the work is been done. If you are one of those who want to rank on google we are one email away from you.


It is said that being on the 1st page of Google can give you a lot of benefits. And yes it’s absolutely true Prince Multi-Car Service Center has been our client for the last 3 months. They had a multi car service center in Koparkhairane,Navi Mumbai and they wanted to become a leading service center in their locality. Although they were getting good local leads, their main target was to get more customers from outside their locality and make their website a one stop shop for all car-related solutions.

A client wanted to rank on the first page of google for a few keywords and he approached us for the same, we analyzed the client website and then decided that it’s going to be a time taking project and will require a good amount of SEO work.

After a detailed analysis of the situation we decided to start working on SEO. We decided to focus on a few keywords in which they found it hard to generate traffic, for example “BMW Car Repair in Navi Mumbai” or “BMW Specialist in Navi Mumbai”. We started writing articles about car services and delivered them as guest posts on some reputed blogs, which helped us to rank Prince Multi-Car Service Center better on search engine results.

We analyzed the client website in detail, before starting SEO from our side, we made sure or understood that what kind of SEO technique is best suitable for the client website and which pages should we focus on.

SEO Keyword Research

We found some good keywords from the client website by using seo tools like SEMrush, Google keyword planner etc. We made a list of keywords that had low competition but high traffic volume so that we can rank on them easily.

SEO On-Page Optimization After finding out some good keywords, we started working on the on-page optimization. We optimized the title tags, meta tags, H1 tags, ALT tags, bolding texts on all pages according to Google’s webmaster guidelines.

On Page Link Building We did link building by creating quality content on different authority websites (Guest posting). We also created backlinks by submitting blog posts to different directories.

After 2 months of this process, Prince Multi-Car Service Center is ranking on the 1st and 2nd page of Google Search Results. And by doing so they managed to get tons of enquiries from outside their locality and made their site a one stop shop for all car service solutions.”

Our client was so happy with our seo services that he referred us to more of his friends, who are also now are our clients and they too are happy with our seo services

Here is the list of the few keywords they ranked for:


  1. BMW Specialist in Navi Mumbai
  2. BMW Car Repair in Navi Mumbai
  3. Audi Mechanic in Navi Mumbai
  4. Best Audi Repair in Navi Mumbai
  5. Car Major Body Repair works in Navi Mumbai

 If you are someone who wants to grow your automobile industry then Catnyx is the right solution for you. Catnyx will help you to develop and expand your industry by providing the Best Digital Marketing Services at an affordable price tag.